StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement - Essay Example

Cite this document
Summary
Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement EXECUTIVE SUMMARY The below mentioned point discusses the ways, in which huge amount of money gets wasted through sponsorship. As a result, the craze of the games of Olympic in the entire globe is also reducing day by day significantly…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement
Read Text Preview

Extract of sample "Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement"

Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement EXECUTIVE SUMMARY The below mentioned point discusses the ways, in which huge amount of money gets wasted through sponsorship. As a result, the craze of the games of Olympic in the entire globe is also reducing day by day significantly. It is mainly due to mismanagement of the funds allotted for the game of Olympic by the International Olympic Committee (IOC), National Olympic Committees (NOCs) and Olympic Organising Committee (OOC).

Therefore, due to such mismanagement, the game of Olympics is becoming a game of politics. RITIQUE: 1 Mismanagement of funds- the funds presented by the committee members of IOC, OOC and NOC are not properly used. Rather, a huge amount of the fund is wasted over sponsorship so as to enhance the financial position of the Olympics and its assisting members. Due to which, the rate of advertisements or promotions required to increase the level of awareness of the general customers is becoming fader in this age.

As a result, almost maximum extents of the young generations are losing their interest over the events of Olympic, which is affecting these games adversely. Due to lack of interest or nosiness to view the events of Olympics, the fascination to purchase the tickets is also reducing at a considerable rate as compared to other events organised in state levels. As a result, the reputation and image of the international sports or Olympics is declining thereby hampering its value and trust within the minds of the target groups.

Hence, now a day, the game of international sports is taking the shape of a business rather than an event of amusement or entertainment. EXECUTIVE SUMMARY The point discussed below, mainly highlights the practices of politics present within the events of international sports. Due to which, the reputation of the games of international sports is declining significantly from the hearts of the general public. Apart from this, politics is also hampering the chances or opportunities of the experienced players thereby smashing the quality of the entire game.

As a result, the experienced and talented players are losing their hopes over these international games. CRITIQUE: 2 In this age of industrialisation and globalization, politics have extended its roots in every segment of the world and every event as well. Now a day, politics is also present within the international games of sports. Due to which, the opportunities for the low talented players are increasing sharply as compared to the experienced ones. As a result, the chances of success are also decreasing, which is quite insignificant on the part of the board members of the Olympics.

Other than this, the mental stability of the talented members is also reducing day by day thereby enhancing the rate of accidents and deaths. Moreover, the game of international sports in this age totally changed from an event of amusement for the customers to a deal of business. So, its importance within the hearts of the customers totally changed that proved quite detrimental for international sports. EXECUTIVE SUMMARY The below mentioned point described point discusses the negative impacts of broadcastings.

Due to miscommunication with the broadcasting individual, the customers residing in far off regions fail to view such events. As a result, they fail to enjoy the essence and vigour of such events, taking place in international standards. CRITIQUE: 3 Due to miscommunication with the broadcasting members, the enthusiastic customers fail to view such events. As a result, the level of awareness of the customers regarding these events also reduces significantly. And side by side, the level of knowledge and information regarding these events also fades from the minds of the target customers.

Therefore, slowly and gradually the importance of these events gets reduced thereby hindering the portfolio and image of these events (Giannoulakis & et. al, 2008, p. 256-270). Moreover, due to lack of broadcasting facilities, the young generations of many countries get disheartened and that fades the dream of accepting such events as their profession. And due to which, numerous young and enthusiastic talents get lost in the ultimate darkness of nature. SUMMARY On the basis of the above mentioned points, it might be clearly revealed that international sports are now becoming a game of politics rather than an event.

Due to which, its image and value is reducing significantly from the minds of the customers resulting in downfall of the allure of Olympics. Along with this, the profit margin and revenue attained from international sports is also declining, which is quite insignificant for the board members. So, it is extremely essential to offer higher concentration over the talents and experiences rather than political practices, in order to retain its prior reputation within the minds of the target customers.

References Giannoulakis, C. & et. al. (2008). Olympic sponsorship: evolution, challenges and impact on the Olympic Movement. International Journal of Sports Marketing & Sponsorship, p.256-270.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Olympic sponsorship: Evolution, challenges, and impact on the Olympic Essay”, n.d.)
Olympic sponsorship: Evolution, challenges, and impact on the Olympic Essay. Retrieved from https://studentshare.org/business/1491641-olympic-sponsorship-evolution-challenges-and
(Olympic Sponsorship: Evolution, Challenges, and Impact on the Olympic Essay)
Olympic Sponsorship: Evolution, Challenges, and Impact on the Olympic Essay. https://studentshare.org/business/1491641-olympic-sponsorship-evolution-challenges-and.
“Olympic Sponsorship: Evolution, Challenges, and Impact on the Olympic Essay”, n.d. https://studentshare.org/business/1491641-olympic-sponsorship-evolution-challenges-and.
  • Cited: 0 times

CHECK THESE SAMPLES OF Olympic sponsorship: Evolution, challenges, and impact on the Olympic movement

Olympic Games and the IOC

Nonetheless, the core responsibility of IOC is to ensure the celebration of Olympic Games, to support all the organizations that are affiliated to the olympic movement, and to promote Olympic values among members.... After a long pause of the olympic games, in 1896, the first Olympic Games was held in Athens, as a tribute to the original Olympics.... Although the Greeks wanted the Olympics to be held in Athens and nowhere else, the International Olympics Committee (IOC) made a decision that different countries across the world will host the olympic Games, thus Athens would not be the permanent host of the Olympics....
8 Pages (2000 words) Essay

Olympic sponsorship

Olympic sponsorship: evolution, challenges and impact on the olympic movement International.... the olympic movement should take a center role when negotiating new sponsorship deals, meeting sponsors demands and ensuring that Olympic Games have enough funds to sustain operations (Chatziefstathiou, Stotlar & Giannoulakis, 2008).... According to research done on the olympic Games held in Sydney Australia, several respondents were happy with the contributions done by sponsoring organizations....
2 Pages (500 words) Assignment

Nike and International Labor Practices

Nike should be a world leader in the movement in international worker's rights movements.... India has contributed substantially to their revenue and they have gained the sponsorship of the Beijing Olympics.... The purpose of this study is to analyze Nike Corporation reputation, their position on the international market, innovative marketing labor practices, competitive level with Adidas, Reebok, New Balance, record revenues and profits, buyer power and accusations against the company....
11 Pages (2750 words) Case Study

The Elements and Concepts of Sponsorship

Additionaly , the fund cuts for the arts otherwise the sporting events have enforced these trades to look for viable support hold up in addition to sponsorship turning into a vital standard trait of the sporting occasion , particularly the olympic Games, which would not be potential with no sponsorship.... Promoters, olympic Games, Sponsorship patterns and a lot are discussed to be able to answer our basic investigation question: CAN TODAY'S OLYMPICS PROMOTERS UTILISE THE ONE-BRAND POSITIONING STRATEGIES TO INCREASE CONSUMER INTEREST The element of Sponsorship has been explained by lots, but for the most part the connotation can be driven from Meenaghan (1983)....
20 Pages (5000 words) Essay

China: Press System, Media Diplomacy, Politics

Although the People's Republic of China was founded in 1949 by the then Communist parties which were committed to the socialist ideology and a planned economy, but today communism is no more observed in China.... Communist parties are still there; thereby retaining their political monopolies in the form of what Chuan Lee has referred to as 'patriotic nationalism'....
12 Pages (3000 words) Essay

The Concept and Theme of the Special Olympic Games, 2010

Also, the company provides assistance to the Specail olympic Games in the form of kind services and various products like telephone and broadband, staff, work experience placements for games participants and offering working space in the company's head office.... The main aim is to provide the contestants the physical advantages of sport activities, the value of team spirits, friendships and amusement....
8 Pages (2000 words) Essay

China is Worth Hosting 2018 Youth Olympic Games

Chinese institution fully complies with the olympic Charter, of promoting a peaceful society through preserving human dignity (Luo, 2001:103).... The word of honor assures the world freedom of movement, thought, conscience, assembly, religion, association and access to information elaborates the seriousness of the host government.... This paper "Beijing, China is Worth Hosting 2018 Youth olympic Games" discusses Youth olympic Games that bring together the largest peacetime event in the world....
8 Pages (2000 words) Case Study

Chinese Press System

This essay "Chinese Press System" talks about how Chinese media has been actively participating in combining democracy with nationalism but still, it remains unable to bridge the gap between the two, the best examples of its failure in bringing democracy is the incident of Tiananmen Square Protest, which we would discuss later....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us