StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Of Pepsico-2009 - Case Study Example

Cite this document
Summary
The following report gives a brief outline of the current situation with regards to Pepsico’s current strategy and the relevant factors within the internal and external environment. The report after analysing the relevant environments comes to the conclusion that in future…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Case Study of Pepsico-2009
Read Text Preview

Extract of sample "Of Pepsico-2009"

Download file to see previous pages

The two key threats facing Pepsico may be seen as the considerable level of competition from key players in the market such as Coca-Cola and Kraft who both have large resources and capabilities to compete. In addition, the continuing economic downturn may be seen as a key threat to the company. Pepsico’s key weakness may be seen as one related to the company’s cost management system. While the company is financially strong, it has struggled to maintain costs proportionate to sales growth.

Market Focus – In the first instance Pepsico should continue and accelerate a policy of expanding its core product range into new markets were there is considerable potential for sales growth. Such markets include China, the Middle East and Africa. Product Portfolio Analysis – It has become clear that there has been a large change in demand on the behalf of consumers in the US and Europe with declining sales in traditional carbonated drinks and rise in demand for healthier options. As such, in these geographic areas Pepsico should focus energies into developing and marketing a range of alternatives to the tradito9nal carbonated drink and develop a clear healthy brand.

Cost Reductions – While the company is considerably profitable and has a strong balance sheet, costs have been rising disproportionately to sales growth. As such, Pepsico should embark on planed cost efficiency drive to help being expenses back into line with sales growth and maintain profit margins. The rational for undertaking the recommended action plan is based upon the consideration of a number of key factors. Changes to the product mix in the US and Europe are designed to take account of changes in consumer demands for healthier products.

On the other hand, key opportunities exist for large scale expansion in markets such as China where there is

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 words”, n.d.)
Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1583120-case-study-of-pepsico-2009
(Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 Words)
Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1583120-case-study-of-pepsico-2009.
“Case Study of Pepsico-2009 Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1583120-case-study-of-pepsico-2009.
  • Cited: 1 times

CHECK THESE SAMPLES OF Case Study of Pepsico-2009

Pepsi-Cola Public Relations

Public relations are an effective vehicle in stimulating the growth of many parity products and brand image.... Although different brands of peanut butter, detergent, bottled water, analgesics, and cough remedies do not have unique benefits, they often have quite different market shares.... hellip; The case of Pepsi-Cola shoes that negative publicity is also possible....
5 Pages (1250 words) Case Study

Cola Wars Begin

In 1950, with the start of the cola wars, Coke started a marketing campaign aimed at encouraging bottlers to emphasize on take-home sales by introducing their brands in supermarkets.... To cope with this initiative, Pepsi followed suit by introducing its products in various… Pepsi later introduced a marketing campaign titled “Pepsi Generation” aimed at targeting the young people....
2 Pages (500 words) Case Study

Pepsi Company Marketing Strategy

The campaign has made it be seen as a positive company through the use of numerous campaigns that aimed at giving back to the society.... hellip; Promotional Mix- Pepsi Company has used a specific blend of advertising techniques, promotional sales, personal selling, public relations Integrated Marketing Communications- the company prudently integrates its multiple communication channels/components of the proportional mix to deliver definite, consistent and compelling company brand and messages....
3 Pages (750 words) Case Study

International Business Ethics in Coca-Cola and Pepsico

The paper "International Business Ethics in Coca-Cola and Pepsico" discusses that in the case of Coca Cola – as well as of its competitor Pepsico – the violation of ethics can be identified by the consumers (see the results of the survey presented in the article under examination)....
9 Pages (2250 words) Case Study

Coke and Pepsi Learn to Compete in India

The author states that identifiable cultural differences may make it inappropriate to take management and leadership theories from the culture in which they were developed.... This is exemplified with the concepts of global marketing emphasizing on marketing strategies in Coca Cola and Pepsi in India....
8 Pages (2000 words) Case Study

Use of IT in Marketing

This research will begin with the statement that Coca-Cola is a world leading soft drink producer and marketer operating in more than 200 countries globally.... The researcher states that it has licenses of over 400 brands of non-alcoholic beverages.... hellip; According to the research findings, it can, therefore, be said that the soft-drinks industry and markets have been dynamic and ever-changing with a tie....
15 Pages (3750 words) Case Study

Clinical Examination of Mr Robinson

The paper "Clinical Examination of Mr Robinson" highlights that generally speaking, the aortic and carotid receptors detect the loss of volume and increase the sympathetic activity which results in peripheral vasoconstriction and increased heart rate.... hellip; The vasoconstriction causes the cold, clammy skin and the increased heart rate describes the tachycardia....
9 Pages (2250 words) Case Study

The Nervous System Anxiety

The author of this paper "The Nervous System Anxiety" identifies several effects of anxiety after an accident that damaged the neural system and divides them into three main categories.... These include biological, psychological, and social dynamic effects.... hellip; This paper involves a case study of a person who experiences anxiety after an accident that damaged his neural system....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us