StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Impact of Beijing Olympic Games on China - Essay Example

Cite this document
Summary
Dubbed as the major “coming out,” “opening up,” a “renaissance or regeneration,” the 2008 Beijing Olympics inaugurated the country’s course towards improving its social, political, economic, technological, and environmental condition. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
The Impact of Beijing Olympic Games on China
Read Text Preview

Extract of sample "The Impact of Beijing Olympic Games on China"

?The Impact of Beijing Olympic Games on China The People’s Republic of China has long been known as a country which had the tendency to isolate itself from the limelight of global whereabouts. Nevertheless, when it finally decided to enter the spotlight, China never turned its back. Dubbed as the major “coming out,” “opening up,” a “renaissance or regeneration,” the 2008 Beijing Olympics inaugurated the country’s course towards improving its social, political, economic, technological, and environmental condition. The Beijing Olympic Games signals one major thing for China: progress; and it still thrives today. This paper argues that Beijing Olympic Games brought a positive impact on China, making it more competitive in the international sphere. It would also discuss the three significant themes that were accentuated in this event and would provide an in-depth analysis on the impact of the Beijing Olympic Games on economic, socio-political, environmental, and technological aspects of China. Essence of the Olympic Games in Beijing China According to Kronick and Dorne, managing director of Ogilvy Public Relations Worldwide and associate in Corporate Communications at Ogilvy & Mather China, respectively, the Olympic Games in 2008 is like a debutante ball for China to show to the world its wondrous Chinese culture (32). Also, it was a means to express Chinese people are now eager to communicate and join people from all over the world in promoting peace and progress (BOCOG, qtd. in Close, Askew, and Xu). After decades of closing its doors away from developing tight relations with other countries, even neighboring ones, it has finally opened the aperture towards a long-term and progressive relationship with these nations. Moreover, Kronick and Dorne refer to the Olympic games as a catalyst for change in China, just like what it already did to a number of cities like that of Tokyo, Japan, Barcelona Spain, and Sydney Australia. For instance, the 1964 Olympic Games which was held in Tokyo resulted to a technological boom due to consumers who were very eager to buy television sets just to watch the games in their homes. The same thing happened in Barcelona that held the 1992 Olympic Games wherein it awakened the sluggish place into a prestigious city. In Sydney, it incredibly showcased its unique Australian hospitality in the 2000 games (Kronick and Dorne 32). For Beijing, China, it serves as an exceptional way of marketing, no less than, the country itself. As a matter of fact, marketing experts would view the 2008 Beijing Olympic Games not solely intended for sports purposes but more importantly, as the launch of China as a superbrand that would be a huge opportunity as well as a large threat to many nations (Kronick and Dorne 32). Apparently, China is serious on showing to the world that more than a manufacturing country, it is also on the road to a total improvement, progress, and innovation. The Beijing Olympic Games---Central Themes and Its Impact on the Macro-Environment of China In launching China as a superbrand, the Beijing Olympics in 2008 carried with it three major identifiable themes: people, technology, and “Green Olympics” (Kronick and Dorne 32). First, it highlighted people, most especially the majority of poverty-stricken Chinese who are yet to experience an upliftment of their condition. This theme on people served as the flagship in promoting a strong fight against the persisting social problems in the country (Kronick and Dorne 32). In so doing, this event had positive in the socio-political aspect of China. Second is technology which reflects the 2008 Beijing Olympics’ aim to provide highly advanced Olympic Games. The plan revealed a total of approximately US$157m worth of government funds and US$217m to 449 worth of private company contribution, all to support the Olympic technology projects (Kronick and Dorne 32). Thus, Beijing Olympic Games was an instrument to improve the technological facilities in China. Third is the so-called “Green Olympics” which pushed the campaigns against environmental degradation and destruction. This provides a big support to the government’s action towards eliminating pollution, which was already started by shutting down almost pollutant-emitting enterprises (Kronick and Dorne 32). In relation to this theme, the selection of venues has to conform to compliance procedures that lessen the venue’s harmful impact on the environment. For instance, natural protected areas and drinking water sources were two of the selected areas because they are more environmentally favorable (United Nations Environment Programme 42). With this, a critical highlight in this event was its strong battle for a “greener” environment. Thus, Beijing Olympic Games promoted to more sustainable environment for China. Furthermore, hovering around all three marketing themes are businesses that wish to incorporate their promotion and advertisements into these themes (Kronick and Dorne 32). This implies strong brand affinity because Olympic Games is an event that attracts millions of people from all around the globe. Hence, it posed a large pool of opportunities for business thereby contributing a positive impact on China’s economic environment. Aside from initiatives centering on these three themes, much effort was also put in actions geared towards providing solutions to other issues in the country. One is the creation of new terminals, roads, and the sports venue (China Briefing Media, “Beijing’s Olympic Games” 138). This means improvement in the infrastructure surrounding Beijing that would later translate to more infrastructure developments in the country. Furthermore, there were even proposed initiatives on changing the attitude of some Chinese people. An example is raising the standards of Beijing residents, like practicing them how to welcome visitors, campaigning against littering and spitting in order to always maintain a clean environment as well as excessive honking of car horns, etc. (China Briefing Media, “Beijing’s Olympic Games” 138). This goes to show that preparation for the Olympics has also taken into consideration the impact on tourists, thereby promoting a more hospitable country. Hence, it had combined positive impact both on the socio-political and economic condition of China. Conclusion This goes without saying that China garnered a more competitive position due to the Beijing Olympic Games. China gained a more positive stand in the international arena, whether in economic, political, socio-cultural, environmental, and technological terms. Indeed, China, after having experienced a long time economic and cultural stagnation, is speeding up its way towards unprecedented progress. Works Cited China Briefing Media. Beijing’s Olympic Games---Regeneration for the City And Opportunities for Business. Hong Kong: China Briefing Media Ltd, 2006. Print. Close, Paul, David Askew, and Xu Xin. The Beijing Olympiad: The Political Economy Of A Sporting Mega-Event. New York: Taylor & Francis, 2007. Print. Kronick, Scott, and Dalton Dorne. “Going for an Olympic Marketing Gold.” The China Business Review Jan-Feb 2005: 32. Print United Nations Environment Programme. Beijing 2008 Olympic Games: An Environmental Review. China: UNEP, 2007. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Impact of Beijing Olympic Games on China Essay”, n.d.)
Retrieved from https://studentshare.org/history/1436773-the-impact-of-beijing-olympic-games-on-china
(The Impact of Beijing Olympic Games on China Essay)
https://studentshare.org/history/1436773-the-impact-of-beijing-olympic-games-on-china.
“The Impact of Beijing Olympic Games on China Essay”, n.d. https://studentshare.org/history/1436773-the-impact-of-beijing-olympic-games-on-china.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Impact of Beijing Olympic Games on China

Olympic games and Chinese economy

In a study of the impact of Super Bowls on local economies, (Robert A.... For many countries which have not won a single gold medal in the history of the olympic games, the quest for an Olympic gold is a major challenge, a gargantuan task towards national recognition and excellence.... That announcement alone is enough assurance that the olympic games is bound to spell a dramatic transformation for Beijing, although this figure has already doubled as of the latest count....
9 Pages (2250 words) Essay

The Significance and Impact of the Olympic Games

The recently held beijing olympic games is still fresh in the memory of all of us for the spectacular show put forth by the Chinese organisers and the intense competition that took place within the sporting arena.... hellip; It takes lots of efforts and resources to organise olympic games, yet it is considered a proud moment in the history of a nation.... olympic games began in Olympia in Greece, and finds its origination from war games like boxing, wrestling, chariot racing etc....
12 Pages (3000 words) Essay

The impacts of 2008 Olympic Games to Chinese Tourism Industry

This paper is then aimed at analyzing the impact of 2008 Olympics to the overall tourism industry of China.... Specifically, this paper targets to: This research is study, which is focused on analyzing the impact of 2008 Olympics to the overall tourism industry of China is significant and very timely because this could help open and broaden the minds of the many - including the Chinese populace, the tourism sector of China and other countries and all other concerned individuals, Asians or not - of the possible effect that Olympics can bring to their lives and of course to the country's current situation....
12 Pages (3000 words) Essay

What is the impact of 2008 China's olympic on its own economic

the impact of 2008 Olympic in china is unquantifiable because it caught across many things like environmental and health issues, Tourism, Transportation and has a lot of economic boom in china economy.... The olympic games were awarded to Beijing, People's Republic of China after an exhaustive ballot of the international Olympic committee (10c) on July 13, 2001.... According to the Chinese security ministry, Uyghur separatists in the North –western province of Xingjian planned to conduct suicide bomb attacks on Chinese cities and conduct Kidnappings in Beijing in order to disrupt the olympic games....
15 Pages (3750 words) Essay

Sustainable Tourism Development

This study aims to discuss the degree of sustainability of the beijing olympic games 2008.... In olympic games, athletes from different countries contest with each other in a number of sports.... There are two kinds of olympic games-the Summer Olympics and the Winter Olympics.... hellip; contemporary olympic games commenced in Athens, Greece, in 1896, two years following French teacher, Pierre de Coubertin announced that the olympic games of prehistoric Greece be awakened to build a more tranquil world (olympic games, n....
9 Pages (2250 words) Essay

The Impacts That Mega Events Have on a Tourism Destination

The olympic games featured participants from 204 IOC member countries with about 80 heads of state attending (Xinhua News Agency, 2008).... More specifically, it shall discuss the 2008 Beijing Olympics based on economic, social, cultural, and environmental impacts as far as china, Beijing, and the It shall also discuss the strategies that the Chinese government used in order to enhance positive impacts and reduce the negative impacts of these mega events on Beijing, china, and on the Chinese people....
12 Pages (3000 words) Essay

Preparations for the Beijing 2008 Olympics

The Brundtland Report puts forward the primary objectives of sustainable development which has been stated as:On the announcement of the Olympics 2008 to be held in Beijing it was held that the existing Beijing Sustainable Plan scheduled to be completed in 2015 has to be preponed (“Greening of 2008 beijing olympic games 2007”).... Focus is on 20 crucial 'greening' projects besides the “Olympic Green” project encompassing 20 venues, the Olympic Village, and the 760 hectare Forest Park (“Greening of 2008 beijing olympic games 2007”)....
12 Pages (3000 words) Assignment

Security at the 2008 Beijing Olympics

billion US dollars, which was more than twice the 2000 Sydney games (2008 beijing olympic games Action Plan: Construction of Olympic Games Competition Venues and Related Facilities, 2008).... We are particularly interested in the 2008 beijing olympic games for some reason.... Mostly, there has been little attention paid to the causes and impact of security subjects at SMEs.... First, there have been new political and socio-economic alterations in china's stand in the world's economic system....
8 Pages (2000 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us