StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Nike and its Approach to Corporate Responsibility - Essay Example

Cite this document
Summary
Nike and its Approach to Corporate Responsibility Your name …………………………. College ……………………………… ………………. Table of Contents Table of Contents 2 1- Introduction 3 1.1-Nike’s Corporate Social Responsibility 3 1.2-Corporate Social Responsibility 4 2- Nike’s Corporate Social Responsibility 4 2.1- Company’s strategic vision for social responsibility 4 2.2- Nike’s Transformational Change 5 2.3- Why has Nike to be socially responsible?…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Nike and its Approach to Corporate Responsibility
Read Text Preview

Extract of sample "Nike and its Approach to Corporate Responsibility"

Download file to see previous pages

Nevertheless, large and multinational enterprises face major distrust by the broad public perhaps due to that the expectations of society regarding business has tremendously changed in recent years. The business of business shouldn’t be just ‘business’, but it has to extend its contribution to social justice, community welfare, economic development and quality of social life as well. This piece of paper discusses the corporate social responsibility of Nike and provides an in-depth analysis of Nike’s social responsibility initiatives in recent years by using strategic analysis tools. 1.1- Nike’s Corporate Social Responsibility Nike Inc, world’s number-one shoe and apparel company, designs and develops athletic footwear, apparel, equipments and accessories to market them worldwide.

It sells its athletics products to its customers through its own retails stores and internet apart from independent distributors and retailers (Reuters.com, 2013). Nike Inc. headquartered in Beaverton, USA, has been ranked #126 by Fortune 500 Companies (Hoovers.com, 2013). Amid some issues related to employees poor working conditions in Nike’s manufacturing centers including Indonesia and that media as well as NGOs have recently given greater importance about Nike’s issues of responsibility towards its stakeholders, the company took a very positive strategic way to its corporate social responsibility.

It explored new sustainable business model to prepare the company a different operating environment. In recent years, Nike has changed the way it operated and it developed focus for its social responsibility on improving employees’ working conditions in its contracted factories aiming for carbon neutrality with a view to maintain sustainable business by making sports available to youngsters across the world (mallenbaker.net, 2013). 1.2- Corporate Social Responsibility The significance of CSR has been continuously increasing in the business contexts for the last few years and this can be very evident from the fact that more than 90 percent of the Fortune-500 companies do have explicit social responsibility initiatives (Bueble, 2009, p. 1). As this term is discerned from Corporate, Social and Responsibility, it is very clear that it refers to the responsibilities that are inherent in the relationship between corporate and the society (Werther and Chandler, 2006, p. 6). Kotler and Lee (2005, p. 3) elucidate the concept of CSR that it is a commitment of an enterprise to improve community well-being through discretionary management activities.

The social responsibility of an enterprise involves society’s economic, legal, ethical and other discretionary expectations from that enterprise (Sims, 2003, p. 43). The basic four elements of CSR are economical, legal, ethical and discretionary responsibilities a business is expected to fulfill (Pearson and Robinson, 2004, p. 50). Hence, it is expected that a business need to protect human rights (Banerjee, 2009, p. 94), sustain natural environment (Banerjee, 2009,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike and its Approach to Corporate Responsibility Essay”, n.d.)
Nike and its Approach to Corporate Responsibility Essay. Retrieved from https://studentshare.org/management/1487755-nike-and-its-approach-to-corporate-responsibility
(Nike and Its Approach to Corporate Responsibility Essay)
Nike and Its Approach to Corporate Responsibility Essay. https://studentshare.org/management/1487755-nike-and-its-approach-to-corporate-responsibility.
“Nike and Its Approach to Corporate Responsibility Essay”, n.d. https://studentshare.org/management/1487755-nike-and-its-approach-to-corporate-responsibility.
  • Cited: 0 times

CHECK THESE SAMPLES OF Nike and its Approach to Corporate Responsibility

The Concept of Corporate Social Responsibility by Friedman and Freeman

This could be identified as the beginning of stakeholder theory when it comes to corporate social responsibility discussions.... Corporate Social responsibility Corporate social responsibility has been identified as a model of self-regulation within the business environment.... Though he presents the idea of social responsibility and stakeholders, the various activities must be aimed at increasing corporate profitability.... The importance of stakeholders, according to this theory, does not lay on corporate social responsibility, but on enhancing profitability....
5 Pages (1250 words) Research Paper

Corporate Social Responsibilty (csr)

The main idea of corporate social responsibility or CSR is to take up some responsibilities towards the society by the corporate world.... The main idea of corporate social responsibility or CSR is to take up some responsibilities towards the society by the corporate world.... Managing indigenous relations Corporate social responsibility and corporate communication in a new age of activism.... In China the corporate communities always hide behind the Chinese government when it comes to fulfil social responsibilities....
2 Pages (500 words) Essay

Corporate Social Responsibility: Financial Markets and Risk

The assignment on "Corporate Social responsibility: Financial Markets and Risk" defined it as the business commitment and contribution to the quality of life of employees, their families and the society overall to support sustainable development.... hellip; Corporate Social responsibility is an organisation's obligation to maximise its positive impact and minimise its negative effects in being a contributing member to society, with concern for society's long-run needs and wants....
9 Pages (2250 words) Assignment

Corporate Social Responsibility: Bringing Big Organization Back

Big organizations were able to implement the laws and thus were able to take steps towards responsible actions and initiatives or corporate social responsibility (CSR).... They implemented corporate social responsibility in their strategies with the hope of attaining competitive advantages in the market (Porter and Kramer 2008).... Depleting natural resources, increasing global warming and increasing consumer awareness are paving ways to a more sustainable approach of doing businesses....
12 Pages (3000 words) Essay

Managing Change

Nike is therefore developing a new approach to corporate responsibility to consider ways at which it can harness the power of its business so that it influences environmental and social changes as the business grows.... Among other achievements, Nike has been labeled… To top up its achievements, Nike has over 700 shops around the world and has offices in 45 countries outside the US. It is therefore logical to imply that such a company needs a lot of corporate responsibility to stay Furthermore, for such a company to survive through all those years in the competitive market, it has to set its strategies right....
8 Pages (2000 words) Assignment

Corporate Social Responsibility in McDonalds

McDonald's is one of the organizations that has embraced corporate social responsibility as a way of engaging and giving back to the society.... orporate social responsibility is defined as the relationship that exists between business entities and the society with an aim of giving back and empowering members of the society.... Corporate social responsibility brings together business organizations, members of the society and government agencies in an enabling environment....
15 Pages (3750 words) Essay

Corporate Social Responsibility

This case study "Corporate Social responsibility" explores corporate social responsibility in different organizational and national contexts focusing on its six-core characteristics, theoretical avenues and the diversity of theoretical concepts in CSR.... Initially, corporations used CSR as a tool for competition with the core objectives revolving around market dominance, extended financial gains and survival over the rest of the competition as opposed to the alignment of social and economic responsibilities concept that integrates profitability and corporate social responsibility....
11 Pages (2750 words) Case Study

Corporate Social Responsibility

hellip; When the corporal mannerisms interact with the society and its different manners and ways whereby it helps the society in various means, call it culturally or from the community point of view then this merger comes into the reckoning.... This paper "Corporate Social responsibility" discusses corporal behavior that is one, which has taken its base from the dealings of the business world.... Corporate Social responsibility is defined as the mixture of both these behaviors comes in the frame....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us