StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The First $20 Million Is Always the Hardest - Movie Review Example

Cite this document
Summary
This interesting movie shows the behavior of the market. It makes it easy to see how the performance in real life through a movie. To be an entrepreneur is not an easy thing it requires many things, but above all, you have to be hardworking, smart and innovative to stay ahead of your competitors…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
The First $20 Million Is Always the Hardest
Read Text Preview

Extract of sample "The First $20 Million Is Always the Hardest"

The First $20 Million Is Always the Hardest (2002) This interesting movie shows the behavior of the market. It makes it easy to see how the performance in real life through a movie. To be an entrepreneur is not an easy thing it requires many things, but above all, you have to be hardworking, smart and innovative to stay ahead of your competitors. This movie revolves around people who want to create a niche in the tough market, but they face many challenges. When Andy quits his job as a marketer because he did not find the job interesting, he finds another job in a research company.

Benoit gives him a pc to sell at a cost of $99, but it proves to be a tall order. He quickly finds a team consisting of Alisa who is an artist, Salman Fard, Darrell and Curtis. They together form a team to ensure they cut a niche in the market to sell their product. The strategies they employ are similar to the ones suggested by Michael E. Porter, who suggests strategies to employ whenever a business faces competitive forces. Michael suggests that, a business is faced by the following competitive forces; the threat of new entrants in the market, bargaining power of buyers, threats of substitute product or services, bargaining power of suppliers, and rivalry among existing competitors.

It is evident that Andy and his team face similar competitive forces in their quest to sell their product in competitive market with the ones named by Michael. For example, they find that they cannot sell their product at a cost of $99 because it is expensive and nobody will buy it. This is because big companies who enjoy the economies of scale already exist. Buyers too are rational and they cannot buy an expensive product from un-established company when established company sells it cheap. All these challenges of the competitive forces in the market prompt them to devise strategies that are similar to the ones suggested by Michael E. porter. Together as a team, they devise means to ensure they cut a niche in the market.

They used creativity and innovation to introduce a product that is new and cheap at the same time. First, they concentrated on reducing the amount of hardware on the pc and increasing the amount of software to make it small and unique. They reduce the cost of producing the product by replacing expensive hardware with the cheap ones. Andy suggests they replace the monitor with cheap holographic projector. Darell suggest they replace the mouse with virtual reality gloves and finally Curtis designed a hypnotizer code to connect the gloves with the projector and internet.

They failed to finalize on their project due to lack of funds. They quit LaHonda Company and form emagi, but still they faced many challenges. They were able to improve the image of their products thanks to Alisa who came out with the whole idea (Porter, 116). The team formed after Benoit gave Andy the almost impossible task to sell the pc at $99. He looks for a team starting from Alisa who was an artist, Salman Fard who was hacking at the CIA files, Darell and Curtis often referred as “Tiny”.

They all form a team. They all start to brainstorm to make the pc less expensive so as convince buyers to buy it. They all used their expertise to come up with facilities that shaped the pc and made it compete amid many competitive forces in the market. They succeeded finally, with the final touch coming from an artist Alisa, who makes the product attractive to buyers’ eyes. This movie shows in detail how it is to be an entrepreneur. It is not easy but if you apply the strategies suggested by Michael, you will be able to fight the competitive forces in the market and succeed.

Work cited Porter E. Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York City: Simon and Schuster publishers 1998. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The First $20 Million Is Always the Hardest Movie Review”, n.d.)
Retrieved from https://studentshare.org/management/1609575-the-first-20-million-is-always-the-hardest
(The First $20 Million Is Always the Hardest Movie Review)
https://studentshare.org/management/1609575-the-first-20-million-is-always-the-hardest.
“The First $20 Million Is Always the Hardest Movie Review”, n.d. https://studentshare.org/management/1609575-the-first-20-million-is-always-the-hardest.
  • Cited: 0 times

CHECK THESE SAMPLES OF The First $20 Million Is Always the Hardest

Sony Corporation Final Report

,084 million, ?... ,111 million in 2009 and ?... ,209 million in 2010.... Sony's current ratio has dropped in 2009 from 1.... 5 to 0.... 5 but risen to 1.... 2 in 2010 while quick ratio similarly demonstrates a drop in 2009 from 0.... 7 to 0.... 3 and surged to 0....
8 Pages (2000 words) Research Paper

The Emirates Airline's Business Model in the Aviation Industry

The Airbus A310-304 was the first aircraft that Emirates received the delivery as per its specifications during the year 1987.... Emirates' Sky Cargo business contributes 20 per cent of the company's total revenue.... The airline serves all kinds of travellers by providing for three different classes namely economy, business and first class customers....
3 Pages (750 words) Research Paper

Strategic Marketing (Jet Star)

More than 20 million passengers were carried during the fiscal 2011-2012.... It has provided service to more than 100 million passengers since its launch in the year 2004.... The airline recorded an EBIT (Earnings before Interest and Taxes) of 203 million dollars in 2011-12, and a 20 per cent increase on the previous financial year.... million passengers, registering an 11 percent increase on the last financial year (Qantas, 2013)....
11 Pages (2750 words) Assignment

What Were The Political, Economic, And Social Circumstances That Led To The Holocaust

During the Holocaust, six million Jews were murdered.... It is estimated that as many as 15 million civilians were killed by the Nazi regime, including millions of Slavs and 'asiatics', 200,000 Gypsies and members of various other groups.... However, mass killings of over one million Jews had already begun before the plans of the Final Solution were fully implemented in 1942, but it was only with the decision to eradicate the entire Jewish population that the extermination camps were built and industrialized mass slaughter of Jews began in earnest....
10 Pages (2500 words) Essay

Comparing eBay and Taobao Internet Auctions in China

This is evident from the fact that while there are more than 100 million internet users (as of March 2005), according to an independent report on the online auction market of China just about 12 percent of them are being attracted to the online shopping sites.... The estimation on the Gross Merchandise Volume of the consumer online auction business for the year 2004 was placed at US $ 400 to 450 million only against the Gross Domestic Product of China of more than $ 1....
17 Pages (4250 words) Essay

Chinese Communist Party

the first Chinese settlements on the Yellow River dated back more than 4,000 years ago.... In today's world the knowledge has spread so much that everyone wants to be free but always to explore everything around them & go into the depths of the who's, what's & how's of everything.... Like look at this sign above, what does this sign meanswe know it must have some meaning but what This sign above is of great importance, it means some value to some one(that can be a man or a nation),it is a symbol of unity & strength that combines the main key ingredients & makes a great nation & has always been trying to make it more powerful & successful everyday (the history keeps its promise)....
4 Pages (1000 words) Essay

American Investment Management Service as One of the Larger Services Providing Companies in the USA

8 million customers and over $500 billion in assets (AIMS, p.... Six main types are retirees, active traders, wealthy customers with over $2 million There were four groups of most unprofitable customers in 1999, as presented in Exhibit 3 of the case study.... million customers and over $500 billion in assets (AIMS, p.... Six main types are retirees, active traders, wealthy customers with over $2 million in assets, then less wealthy customers with assets ranging from $500,000 to $2 million, boomers and young professionals....
8 Pages (2000 words) Assignment

Retailer Relationships

The Wal-Mart story is always a great example of the free-enterprise system at work and an amazing experience of business success that has emerged to be the largest retailer from the dream of a family with their personal saving of six thousand dollars (Soderquist, 2005).... Konrad (2012) found Wal-Mart as the first topper in social media starts since it has more than 15 million fans on the social network.... This… This paper explains how its non-traditional forms of retailing have evolved over the last 20 years and suggests a new non-traditional retailing method for Out of all the different brands of retailers in the US, the most influential brand that has affected my life and the life-style of millions around the world is Wal-Mart....
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us