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Patient Satisfaction and Retention Strategies in Hospitals - Thesis Example

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This essay explores the patient satisfaction and retention strategies in hospitals, particularly at the Sheikh Khalifa Medical City in UAE. The study outlines the contributions in the theoretical and empirical reviews detailing the relationship of variables used in this topic of research…
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Patient Satisfaction and Retention Strategies in Hospitals
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This paper illustrates that the performance of any hospital is dependent on the patient satisfaction and retention strategies for hospitals. Studies have been conducted on how hospitals can improve their patient satisfaction and retention strategies, as well as, how hospitals can attract patients. However, the studies did not explain explicitly the tactics that can be implemented to help attract patients and retain them at the same time. Therefore, the need to understand and analyze various factors that can help in improving patient satisfaction and retention in hospital settings.

Although studies have been conducted to establish why different hospitals perform better than others, employee satisfaction has always satisfaction has always been a very important tool for medical staff. Staffs who are content will be more productive than discontented staff and will also have the low turnover of staff. The question of why some hospitals perform better than others is asked by many and by conducting a research on the patient satisfaction and retention strategies on Sheikh Khalifa some of the questions will be answered.

Though sickness is not something that can be wished for it is foolish or naïve to ignore the fact that people fall ill. It is in this context that SKMC tries to understand that treating a patient does not necessarily mean he or she is satisfied with the services offered. SKMC was built in 2005 due to the merger of publicly managed health care providers in Abu Dhabi. It encompasses several ‘Centers of Excellence’ and it is run by the Cleveland Clinic. It functions as the leading institution in SEHAs system.

It is overseen by its obligation to practice modern health care services to high standards as high as the world’s best medical facilities. SKMC’s broad healthcare services provide for the priorities of the people of Abu Dhabi. It ensures both the finest levels of patient satisfaction and care and promotes overall health through awareness and education. SEHA is standing for Abu Dhabi Health Services and Company. SEHA is the Arabic word for health. It was launched in December 2007 and it is owned and run by the Abu Dhabi government.

SEHA was launched by the government has plans to reform the healthcare sector in Abu Dhabi and represent a positive milestone in the provision of the best healthcare services in the world by His Highness Sheikh Khalifa.

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