StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Viability of the Cause-Related Marketing - Case Study Example

Cite this document
Summary
The author of the paper gives detailed information about the viability of cause-related marketing, the pinkwashing as a risk for corporations, benefits, and the risks associated with each proposal, an overcoming the challenges faced by the foundation.  …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Viability of the Cause-Related Marketing
Read Text Preview

Extract of sample "Viability of the Cause-Related Marketing"

Actually, the cause-related marketing strategy as is seen with the Canadian Breast Cancer Foundation in various aspects of corporate social responsibility. Essentially, this strategy worked for the profit and not-for-profit organizations that soot a specific stand in the fight against breast cancer while at the same time marketing their brands. Due to these reasons and the multidimensional aspect of cause marketing, corporates are able to build their brand equity while at the same time cultivating a culture of good reputation and trustworthiness.

This is major because every sympathizer towards a particular noble objective will be moved by the actions of all the sponsors of the course. While the main objectives of the companies that engaged in cause branding with the foundation were to promote their brands and to ensure the positive improvement of the society. Thus, it is proper to insinuate that cause-related marketing for the good of the sponsoring organizations, the cancer foundation, and to a significant extent, the immediate community.

Besides, cause-related marketing plays an instrumental role in influencing the behavior of various stakeholders. This is major because the stakeholders such as the customers and shareholders will have renewed trust and vigor in continuing to collaborate with the corporates that partake in the cause branding process. Additionally, business enterprises stand to gain in terms of the expansion of the market for their products and ultimately, increased profits. This was demonstrated by a 2007 survey by Cone Inc.

that showed that it enhanced the chances of consumers of switching to newer products by 87%. Pink washing as a risk for corporations Essentially, ‘pink washing’ was started as a noble course in order to create breast awareness in collaboration with the foundation while at the same time enabling corporate growth. Nevertheless, there are various risks that pink washing might pose a risk for corporations, depending on their vulnerability levels.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Case Study Write up Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1493253-marketing-case-study-write-up
(Marketing Case Study Write up Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1493253-marketing-case-study-write-up.
“Marketing Case Study Write up Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1493253-marketing-case-study-write-up.
  • Cited: 0 times

CHECK THESE SAMPLES OF Viability of the Cause-Related Marketing

Classic Airlines Marketing Solution

Against this background, this essay seeks to utilize the nine step problem-solving model to solve Classic Airline's marketing problem.... The internal as well as external pressures contributing to Classic Airline's current crisis will be discussed in detail and the essay will also seek to establish the marketing resources that are available to resolve the crisis....
8 Pages (2000 words) Essay

Explaining and Exploring the Concepts of Sustainability Marketing

Sustainability marketing Contents Contents 2 Introduction 3 Critical review of literature 3 Evolution of research in area of sustainable marketing 6 Illustrative examples 9 Implications of practice 10 References 12 Introduction Economic growth, globalisation trends and rapid advances in technology have created new avenues for industrial growth, expansion and management concepts.... Several studies and observations made in this context have sparked debates on whether the marketing practices today are suited to an age characterised by environmental deterioration, scarcity of resources, expanding population and growing income disparities....
8 Pages (2000 words) Essay

Product Benefits the Lodox Stratscanner X-Ray Unit

LODOX STATSCANNER X-Ray Unit Name: Institution Affiliation: Date: Table of Contents Introduction 3 Product Overview 4 Product Technology 5 Product Benefits 6 marketing Strategy 7 marketing Plan 8 Management Summary 8 Economic Projections 8 The Qualitative Market 9 The Quantitative Market 9 Trend Analysis 9 Competition 9 Problems and Opportunities 10 SWOT Analysis 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 Appropriate Growth Strategy 11 References 11 Introduction The target market of a product is a theoretical framework that companies formulate based on the perceived customer trends in terms of income, social class, perceived preferences and forecasts based on historical data....
9 Pages (2250 words) Assignment

The Impact of Cause Related Marketing on Consumers

The credibility of findings and conclusions extensively depend on the quality of the research design, data collection, data management and data analysis.... This chapter will be dedicated to the description of the methods and procedures done in order to obtain the data, how they will be analyzed, interpreted, and how the conclusion will be met....
28 Pages (7000 words) Research Paper

Marketing-A Hotel Perspective

marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”… marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.... “marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others” - Philip Kotler marketing is the economic process by which goods and services are exchanged between the producer and the consumer and their values determined in terms of money prices....
6 Pages (1500 words) Essay

Cause Related Marketing

[Pick the cause-related marketing is a relatively new concept in the marketing world, but since its launch it has achieved a lot of success and is being utilized by many organizations.... The author is interested in how cause-related marketing impacts the company's profitability.... cause-related marketing is a relatively new concept in the marketing world, but since its launch, it has achieved a lot of success and is being utilized by many organizations....
2 Pages (500 words) Assignment

Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center

Generally, an outpatient center provides medical assistance without the need for a patient to stay overnight… The success of products in a competitive market depends on sales and marketing efforts deployed.... The purpose of this paper is to document a plan that allows the outpatient diagnostic center called Quality Imaging attract more patients and healthcare plan clients....
20 Pages (5000 words) Assignment

The Impact of Cause Related Marketing on Consumers

This essay will cover the following: the research design and method, the respondents or subjects to be studied (which will include the sampling method), the data collection instrument, and the data analysis.... All these meanings will be presented in the paper.... hellip; This paper employs a descriptive research method, which uses observation, interviews, and surveys....
29 Pages (7250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us