StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

E-Marketing Plan Elaboration for Loop - Thesis Proposal Example

Cite this document
Summary
The proposal "E-Marketing Plan Elaboration for Loop" focuses on the critical analysis of the brief thesis proposal for the e-marketing plan about Loop, the world’s first mobile wallet that links cards, and provides competitive analysis and feasibility study about its e-marketing targets…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
E-Marketing Plan Elaboration for Loop
Read Text Preview

Extract of sample "E-Marketing Plan Elaboration for Loop"

Thesis Proposal: E-Marketing Plan for Loop ………………………….. College ……………………………… ……………….. Introduction E-marketing has recently emerged to become an adaptive ‘smart’ technology since many businesses have developed social-media and other e-marketing platforms with a view to achieve their marketing objectives. In the contemporary marketing landscape, an e-marketer has to prepare his marketing plan for continually learning and evolving in response to changes in the business environments and to constantly adjusting and revising marketing practices to maintain ‘value’ to both organization and consumers (Dann and Dann, 2011). This paper presents a brief thesis proposal for e-marketing plan about Loop, World’s first mobile wallet that links cards, and provides competitive analysis and feasibility study about its e-marketing targets. Situation Analysis Situation analysis is one of the most essential components of en e-marketing plan. It provides a comprehensive overview of a company’s current situation related to marketing activities and it can help the firm identify and focus on the key variables in terms of revenues, profitability, competition and performance (Smith and Taylor, 2004). Internal and external environmental analysis with help of tools such as SWOT will be used for conducting environmental scanning of Loop’s e-marketing activities. Loop, a recent project developed by Will Graylin and George Wallner, will be an amazing experience for all customers worldwide as they can store and organize all their cards on their Smartphone to be used in retail and other major outlets. Loop is going to pioneer linking of cards to Smartphone for customers’ shopping purposes. Using e-marketing strategies for promoting it worldwide will certainly open greater opportunities of wider marketing. The SWOT and environmental analysis of Loop will focus strengths and opportunities including focus on value creation, customer relationship, wider opportunity of global market, innovation and R&D advantages, growing trends of using cards in stores and people’s perception about safety and security of cards etc. The analysis will also focus on weaknesses and threats such as shopper’s acceptance of linking with Loop, storage and transmission capacities in Smartphone, alliance with mobile Smartphone companies, hacking and spy-ware etc. E-marketing Objectives The main reason why e-marketing continues to create newer opportunities for marketing success is because it transforms marketing strategies to create more customer value through effective segmentation, targeting and positioning and creates exchanges that satisfy consumers’ requirements (Gay, Charlesworth and Esen, 2007). Social media sites and other internet platforms will be used for Loop’s marketing promotion worldwide. The major e-marketing objectives of Loop are outlined below: E-marketing will certainly open up wider marketing opportunities for Loop and to bring fruition the economic convergence (Dann and Dann, 2011). To gather timely information from customers and evaluate customers’ perception and feedback about usage of Loop products such as Loop Fob and Loop Charge-Case To maintain integrated marketing communication by keeping consistency in brand messages to be communicated to the public. To understand and recognize demands for Loop’s products pertaining to cards’ safety and security concerns among customers To design and develop those marketing strategies that can attract large numbers of customers across the world to promote them to use Loop’s mobile wallet to securely store and use all their cards. E-marketing strategy At the very heart of Loop’s marketing strategy is to generate newer ideas of business, identify hidden market opportunities by finding demand for Loop’s goods through proper e-marketing activities and design and develop products to meet customer’s requirements. As Loop’s mobile apps can help customers swipe in and scan in all those cards in their wallets and make better interactions with relevant card issuers to provide real-time data on balance, availability of credit, rewards, deals etc, its products and services are going to attract millions of people across the world. STP strategy will be a major focus of Loop’s e-marketing. STP- segmentation, targeting and positioning strategy provides a sound basis for effective communication and advertising (OGuinn, Allen and Semenik, 2011) to discover right customers, identify their specific requirements, attain customer loyalty through proper positioning etc. Marketers usually segment their markets by breaking the total market in to distinct sub-groups. This is perhaps the best marketing tool to set strategic framework for identifying and targeting right customers (Bygrave and Zacharakis, 2010). Loop’s markets worldwide will be segmented based on different cards such as credit, ID, gift, store or loyalty etc. As Lamb, Hair and McDaniel (2008) noted, a marketer is required to target a group of people by designing, implementing and controlling proper marketing mix with a view to meet individual requirements. For targeting Loop’s customers, it is very important to design proper marketing mix elements of its products, price, promotion and place. Another key strategic focus will be to position its brand. The e-marketer will uncompromisingly attempt to communicate Loop’s unique features and its benefits to customers as well as businesses so as to build a brand reputation among customers. Implementation of e-marketing plan It is very important for the marketer to decide on what specific websites or social media network to be selected for promoting Loop’s market and what type of brand messages to be communicated. He also has to decide on whether he should go for integrated marketing communication by using various other methods of promotion to enhance improved results. Implementation of e-marketing plan is not just an action plan, but the action itself and therefore the marketer requires to taking necessary steps to meet his e-marketing objectives and to develop e-marketing activities according to his strategic view points. Loop’s e-marketing plan will be implemented based on marketing objectives, marketing strategies etc. Budgets and Timeline A proper e-marketing plan should detail the budgets required for developing the marketing project. Loop’s e-marketing plan will provide an illustrated budget for developing its e-marketing activities, mainly comprising of likely costs to be incurred for social media advertising and other promotion costs. Similarly, it is again most important to demonstrate timeline required for completing each steps in developing e-marketing activities. Conclusion This paper provided a brief thesis proposal for social media marketing plan for Loop, a newly emerging mobile-wallet to link and organize cards and its functionalities. This paper has briefly outlined most critical components of an e-marketing plan, situation analysis, e-marketing objectives, e-marketing strategies and budgets as well as time line. Segmentation, targeting and positioning strategy will be a major focus of e-marketing so as to increase Loop’s marketing performance. References Bygrave, W. D and Zacharakis, A, 2010, Entrepreneurship, Second edition, John Wiley and Sons Dann, S and Dann, S, 2011, E-Marketing: Theory and Application, Palgrave Macmillan Gay, R., Charlesworth, A and Esen, R., 2007, Online Marketing: A Customer-Led Approach, Oxford University Press Lamb, C.W, Hair, J. F and McDaniel, J. C, 2008, Essentials of Marketing, Sixth edition, Cengage Learning OGuinn, T. C, Allen, C. T & Semenik, R.J, 2011, Advertising and Integrated Brand Promotion, Cengage Learning Smith, P. R and Taylor, J, 2004, Marketing Communications: An Integrated Approach, Kogan Page Publishers Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Thesis Proposal Social Media Marketing Plan for Loop”, n.d.)
Retrieved from https://studentshare.org/marketing/1630271-thesis-proposal-social-media-marketing-plan-for-loop
(Thesis Proposal Social Media Marketing Plan for Loop)
https://studentshare.org/marketing/1630271-thesis-proposal-social-media-marketing-plan-for-loop.
“Thesis Proposal Social Media Marketing Plan for Loop”, n.d. https://studentshare.org/marketing/1630271-thesis-proposal-social-media-marketing-plan-for-loop.
  • Cited: 0 times

CHECK THESE SAMPLES OF E-Marketing Plan Elaboration for Loop

Factors that Alter the Perceived Quality of Products

Different approaches taken in research on this topic include examinations of price, the decision-making process, motivation, and application of the elaboration likelihood model (ELM).... Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price....
10 Pages (2500 words) Essay

The Grocery-Store Purchase Situation

The paper 'The Grocery-Store Purchase Situation' will look at the process of decision-making for the purchase of pet food starts.... The pet owner usually has a list of things to buy, where the pet food brand of choice is included.... ... ... ... The author states that there are other instances where this kind of decision-making varies....
9 Pages (2250 words) Essay

Business Plan for Designers Clothing Boutique

Those who had dealings with us in the past need no more elaboration about us.... From the paper "Business plan for Designers Clothing Boutique " it is clear that the company has felt the need to think about the future in view of the massive expansion plans.... The fixed deposit scheme is being offered to the public, and to the vast base of our existing clientele....
11 Pages (2750 words) Research Paper

Social Media Marketing Issues

In the current world of modern technology, social media networking websites have become a place where marketers can diverse their marketing ventures to a huge range of customers....  Bangs (2010), discusses social media marketing as a link between consumers and brands, while.... ... ... The techniques and approaches for interacting with consumers have altered hugely with the evolution of social media, thus, businesses must realize how to employ social media in a way This is specifically true for organizations striving to obtain a competitive advantage....
18 Pages (4500 words) Essay

Business Plan for Robert

In the paper 'Business plan for Robert' the author analyzes cash flow statement as an effective tool to determine whether a business has the capability of sustaining it business operations effectively or not.... The cash flow statement helps in elaborating financial information.... ...
17 Pages (4250 words) Term Paper

Problems in the Areas of Strategy Implementation

It also elaborates about the efforts made by ‘Aitken Spence Hotel Holdings PLC (ASHH)' towards supporting the resort in term of.... ... ... The strategic target points that were aimed by the ASHH PLC consisted of the ‘ecological', ‘environmental' and the ‘social' development practices that have Taking reference from the past experiences, ASHH PLC currently intends to implement its marketing and other associated sustainability theories within the ‘Indian hospitality sector' so as to improvise its efficiency, survival and profitability factor irrespective of the increasing level of global competition....
16 Pages (4000 words) Essay

Reflecting on Managerial Accounting

Proper due-diligence for the life of the contractual obligations in the midst of time constraints and achievements ofI often wondered why a company a large as Delphi never had a business plan that each organization could tie into.... This paper "Reflecting on Managerial Accounting" focuses on the fact that as GM spun Delphi off from their operations in 1999 one may have thought this was a good deal....
18 Pages (4500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us