StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users - Research Proposal Example

Cite this document
Summary
The paper "Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users " is a good example of a marketing research proposal. The overall objective of this proposed study is to assess the effectiveness of targeted Internet advertising among a particular group of Internet users, specifical students between the ages of 18 and 24 who are members of one or more social network sites…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful

Extract of sample "Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users"

Running head: SOCIAL NETWORK ADVERTISING Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users {Name} {Course/University} Word Count: 2,543 1. Objectives of the Study The overall objective of this proposed study is to assess the effectiveness of targeted Internet advertising among a particular group of Internet users, specifically students between the ages of 18 and 24 who are members of one or more social network sites such as Facebook or MySpace. In doing so, this study will test the assertions of other studies that have found Internet advertising to be relatively ineffective, despite the enormous amount of money – estimated to be above eight billion dollars annually (Manchanda, et al., 2003, Yongmin & Chuan, 2006, Einhorn, 2007, and Ghose & Sha, 2007) – spent by advertisers each year. The metric which is most often cited to measure Internet advertising effectiveness is the ‘click-through’, and this rate is estimated to be about 0.5% (Manchanda, et al., 2003), meaning that for every 1,000 viewers of an advertisement only five will ‘click’ it to view the associated commercial site. To compensate for this dismally low rate of penetration, advertisers have turned to ‘targeted’ advertising such as search-term related ads and targeted social network ads to reach a more relevant and interested audience. This study will add to the existing body of research by examining in close detail specific forms of Internet advertising – targeted, personalised advertising through the media of social networking sites – which have not been researched in-depth until now. It will have both objective and subjective measures that are attainable through primary and secondary research. Objective measures to be obtained through primary research consisting of a survey of Internet users include Internet usage in terms of units of time per time period, number of visits per time period to particular social network sites, number of times in a given period observing/clicking advertisements, and number of times within a given period using Internet to make purchases. Subjective measures include recall of ads, general impressions and feelings towards specific aspects of ads. In order to ensure the relevance of these primary research results, a survey group large enough to be statistically significant will be sampled. In order to successfully complete this study, time must be allotted for secondary research to prepare for the primary research survey, conducting and analysing the primary research, and follow-up secondary research to compare the results with prior studies and Internet advertising statistics and place the research outcome in context. An anticipated timeframe is provided by the Gantt Table in Part 8. 2. Theoretical Background and Framework It should be noted that the objective of this study is not to conduct a detailed examination of the information technology employed in targeted advertising, nor in Internet advertising in general. Because the Internet and social networks are the media by which the advertising is delivered, some discussion of the technology is necessary for a clear understanding of how it is used. The focus, however, will be on the content of and responses to the advertising, rather than its method of delivery; therefore the theoretical background and framework of the study will be rooted in theories of advertising, most of which predate the Internet age, rather than information technology. There are two theoretical frameworks which will guide this study. The first is Consumer Involvement Theory, which describes advertising in terms of high or low consumer involvement on either rational or emotional terms (Zwick & Dholakia, 2006). This provides a clear set of four different levels in which to classify the responses to the types of advertising that will be examined in the study: high involvement/rational choice, high involvement/emotional choice, low involvement/rational choice, and low involvement/emotional choice. Consumer Involvement Theory is only half of the puzzle, however. The ways in which the advertising message is modified to elicit the desired response described by Consumer Involvement Theory are further described by Adaptive Structuration Theory, first proposed by DeSanctis and Poole (1994) as an extension of the Structuration Theory described by Giddens (1984), and clarified in detail by Pavlou and Stewart (2000): “Application of structuration theory to interactive advertising would involve the identification of the ways in which consumers shape the production, reproduction, and transformation of the advertising message, future products and services and relationships with marketers and other consumers. This interaction can, in turn, shape the actions taken by advertisers.” (Pavlou and Stewart, “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda”, Journal of Interactive Advertising, Fall 2000) This theoretical framework, along with Consumer Involvement Theory, will the bases upon which the hypothesis that in order to overcome a natural resistance to advertising by Internet users, advertisers turn to increasingly personalised and targeted means to attract attention. The effectiveness of these efforts will be assessed by this study’s primary research. 3. Sector/Organisational Focus The primary research will focus on users of the social networking sites Facebook and MySpace. Other social networking sites such as Friendster and Xanga, and search engines such as Google and Yahoo, will be examined for comparative purposes. The users who will be surveyed in the primary research will be drawn from the student body of the university; it may also be advantageous to conduct some of the research using the functions of the social networking sites, such as distributing the survey through local participants’ networks. Further consultation and preliminary research will be necessary to determine whether extending the survey through the social networks is advisable. Secondary research to gather data on Internet advertisements, such as page views, “clicks”, and frequencies of selected types of advertisements will be conducted by contacting the administrators of Facebook, MySpace, Google, and Yahoo. If necessary, advertising agencies responsible for the production of the advertisements or the advertisers themselves will be contacted to obtain additional statistical data. It is anticipated that the data will be obtainable, but that conditions of strict confidentiality and use of the data will be required; this has been the norm encountered by other researchers conducting similar types of studies (Manchanda, et al., 2003, and Trusov, Buckland, and Pauwels, 2008). 4. Key Literature and Prior Research Even though targeted advertising through social networks is a relatively recent development, some research into this specific area has already been done. Pavlou and Stewart (2000) proposed a theoretical framework for interactive advertising, and their ideas will be of great importance to this study. Trusov, Bucklin, and Pauwels (2008) conducted a study of the effectiveness of word-of-mouth advertising versus traditional advertising methods related to the promotion of a social networking site. While this study addressed promotion of the site itself rather than products advertised within the site, it is relevant in detailing the mechanics of user-linked advertising efforts. Manchanda, Dubé, Khim, and Chintagunta (2003 & 2006) extensively studied the uses and effects of banner advertising on Internet sites, first in terms of customer retention (2003), and in relation to the effects on purchasing habits of Internet shoppers (2006). Key legal and privacy issues raised by the use of various forms of targeted Internet advertising are discussed in detail by McGeveran (2004), Deutsch (2005), and Zarsky (2006). These studies are important not only because they give some context to how people react to targeted advertising, but also serve as reminders of important legal and ethical considerations that must be made in the course of conducting research for this study. And finally, Joachim Tåg of the Swedish School of Economics authored a paper in May 2007 entitled “Paying to Remove Advertisements”, which is an enlightening study of the business model created by giving users the option to pay to block advertising from being shown on sites they frequent. This research is significant because it addresses how user reactions can be turned into additional revenue streams for Internet advertisers and site hosts, and raises further questions about the applications of targeted advertising. 5. Ontological and Epistemological Position The perspective from which this study will be conducted can be best described by the assumptions it will make: Internet exposure and usage is practically universal, and well-understood by most people. Therefore, the Internet may be regarded as a common medium, in which the use and effects of advertising vary according to the content and format of the advertising rather than the technological aspects of the medium. In other words, judgments about various types of Internet advertising are arrived at in the same way that judgments about advertising in other media are formed, for example television commercials. Internet usage, and specifically participation in social network sites such as Facebook and MySpace, is widespread among the demographic chosen for this study, students aged 18 to 24. A survey comprised of mostly objective questions is the best method of primary research for this study because it will obtain a large sample of quantifiable data to which statistical methods can be applied to arrive at valid and significant conclusions. The validity of the survey results can be compared and confirmed, at least in part, by data obtained from Internet advertising hosting and monitoring agencies. This research paradigm is preferred for several reasons. Both the survey method and the analysis of actual usage data – which is recorded in the form of “cookies”, small trace programs that track website visits (Manchanda, et al., 2003) – have been used by numerous other studies, in particular the significant studies detailed in the preceding section. Since the aim of this study is, in part, to test the conclusions reached by similar research, it is necessary to employ the same methods. This effort may indeed reveal shortcomings in the research that has been done to date, and suggest new methodological approaches. Those would, however, be appropriate for future research, and alternative approaches to the one described here would be less effective for this study. 6. Analysis of the Findings The results that are anticipated will be relatively uncomplicated. Objective data from the primary research (survey) and secondary research (data collection from websites and advertising sources, and literature review) can be expressed in simple numerical terms. Further analytical methods will be required, however, in order to properly develop conclusions and present findings, particularly since there will be a component of subjective responses from survey participants to be considered. The specific methods to be used will be determined by the specific questions and the size of the sample group, but it is expected that methods used by other similar research will be appropriate. These include: Hierarchical Bayesian Framework (Manchanda, et al., 2003): In their study of banner advertising, Manchanda, Dubé, Khim, and Chintagunta applied this methodology to account for individual differences in users’ exposures to advertising. Their model focuses on the purchase decisions initiated by an exposure or repeated exposures to banner advertising by consumers on a per-week basis. These decisions are functions of the time interval since the customer’s last purchase, marketing and behavioral variables, and other unobserved heterogeneous factors (Manchanda, et al., 2003: 10). Examples of these differences included number of web pages viewed, and the number of advertisements on different pages. This methodology is very appropriate for this study, because of the variables in users’ activity within social networking sites, such as membership in different groups within the network. Vector Autoregression (Trusov, Bucklin, and Pauwels, 2008): This study of “word-of-mouth” referrals as a tool to elicit users to join a social network found a number of linked causalities. In other words, the effectiveness of word-of-mouth referrals is endogenous; referrals lead to new member sign-ups, which in turn lead to more referrals. In addition, the study also had to consider the effects of other ‘traditional’ marketing activity apart from word-of-mouth referrals in gaining new members for the network, as well as the effects of this other marketing activity on the number of word-of-mouth referrals generated (Trusov, Bucklin, and Pauwels, 2008:14). In a study in which the subject is both endogenous and indirectly affected by outside factors, a vector autoregression approach is appropriate for determining valid empirical results. The application to this study is obvious, in that the nature of targeted advertising is to access users’ connections to other users. These are naturally two-way communications, and are thus endogenous. In addition to these methods, it is anticipated that because of the inclusion of some subjective data it may be necessary to apply Exploratory Data Analysis techniques to determine relationships and effects between variables presented by the survey responses (StatSoft, 2008). A comprehensive review of the analytical methods described above as well as others that might be applicable to this study will be undertaken in preparation for the data analyses. 7. Ethical Issues Ethical considerations about targeted advertising are fundamental to any study of the phenomenon. The issues of privacy and other ethical problems connected with Internet advertising have been studied by Krishnamurthy (2000), Deutsch (2005), Zarsky (2006), Devine (2008), Cannon (2008), Wilbur and Yi (2008), and McGeveran (2009). Becker and Murphy (1993) undertook a study of advertising in general to define it in terms of “good” and “bad”, research based in large part on people’s perceptions of advertising’s intrusiveness. These prior studies are an important reminder of the need to observe strict confidentiality and non-disclosure of any personal information obtained from survey participants. As much as possible, the survey will be designed to minimise the need for participants to reveal any private information. Additionally, market data and other advertising statistics obtained from Internet advertising agencies is likely to be considered proprietary, as Manchanda, et al., (2003) and Trusov, Buckland, and Pauwels (2008) found in conducting their studies. Any confidentiality requirements demanded by the companies contacted for the purposes of this study will be strictly observed. Maintaining confidentiality in all aspects of data collection will also help to avoid selection and response bias in the primary research. 8. Time Frame The basic Gantt chart below illustrates the basic schedule for this study. Much of the secondary research can be done concurrently with other parts of the project, but there are a couple key dependencies that should be noted. The literature review will need to be completed before the administration of the survey can begin. The beginning of the survey is not necessarily dependent on all revisions to it being completed, as it is expected that one function of testing the validity of the survey will be to give it to a small initial group. And of course the survey must be completed before the final analysis and confirmation of the data, and the production of the final dissertation. The Gantt chart was developed using a simple tool available at the website www.helpuplan.com, and will be updated as the study progresses and specific timeframes become clearer. 9. Resources Needed Apart from access to the materials listed in the References and reliable access to the Internet, additional resources for the completion of this study should be minimal. Fees of up to € 20 may be required for additional publications that may need to be retrieved from databases such as Emerald and SSRN; many materials are available free of charge, but some are not. It may also be advisable to engage some assistance in the collection and processing of survey data, and if so, there would be additional expense. It is also common to be charged a nominal fee for certain marketing data sets, which may be a consideration during the secondary research. Nonetheless expenses, if any, are anticipated to be reasonably low. References Becker, Gary S., and Murphy, Kevin M. (1993) A Simple Theory of Advertising as a Good or Bad. Quarterly Journal of Economics, November 1993: 941-963. Canals-Cerda, José J. (2006) Advertising as a Signal in an Internet Auctions Market. Federal Reserve Bank of Philadelphia, 5 October 2006. [Internet] Retrieved 11 February 2009 from SSRN: http://ssrn.com/abstract=935093. Cannon, Alexander W. (2008) Regulating AdWords: Consumer Protection in a Market Where the Commodity is Speech. Seton Hall Law School, 15 April 2008. [Internet] Retrieved 11 February 2009 from SSRN: http://ssrn.com/abstract=1120880. Castronova, Edward (2005). Real Products in Imaginary Worlds. Harvard Business Review, May 2005, 20-22. Chatterjee, Patrali, Hoffman, Donna L., and Novak, Thomas P. (2003) Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Marketing Science, 22(4), 520-541. Chen Yongmin and Chuan He. (2006) Paid Placement: Advertising and Search on the Internet. NET Institute Working Paper No. 06-02, September 2006. [Internet] Retrieved 11 February 2009 from SSRN: http://ssrn.com/abstract=936472. Coyle, James R., and Thorson, Esther (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising, XXX(3), 65-77. Deutsch, Emily W. (2005) Too Many Open Windows? Exploring the Privacy Implications of Pop-Up Ads. University of Ottawa Law & Technology Journal, 2(2), 397-424. Devine, Kristine L. (2008) Preserving Competition in Multi-Sided Innovative Markets: How Do You Solve a Problem Like Google?(September 5, 2008). North Carolina Journal of Law and Technology, 2009 (forthcoming). [Internet] Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1278265. Drèze, Xavier, and Hussherr, François-Xavier (2003). Internet Advertising: Is Anybody Watching? Journal of Interactive Marketing, 17(4), 8-23. Also available from http://www.xdreze.org/Publications/eye.html. Einhorn, Michael A. (2007). How Advertising and Peer-to-Peer are Transforming Digital Media and Copyright. Journal of the Copyright Society, Spring 2007. [Internet] Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1009841. Evans, David S. (2008). The Economics of the Online Advertising Industry. Review of Network Economics, 7(3). [Internet] Retrieved 11 February 2009 from http://www.rnejournal.com/artman2/publish/Vol7_3/The_Economics_of_the_Online.shtml. Ghose, Anindya, and Sha Yang (2007). An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets. NET Institute Working Paper No. 07-35, September 2007. [Internet] Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1022467. Hairong, Li, Cheng Kuo, and Russell, Martha G. (1999). The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer’s Online Buying Behavior. Journal of Computer-Mediated Communication, 5(2) [Internet]. Retrieved 10 February 2009 from http://jcmc.indiana.edu/vol5/issue2/hairong.html. Huhmann, Bruce A. (2003) Visual Complexity in Banner Ads: The Role of Color, Photography, and Animation. Visual Communication Quarterly, 10, 10-17. Hyokjin Kwak, Fox, Richard J., and Zinkhan, G.M. (2002) What products can be successfully promoted and sold via the Internet? Journal of Advertising Information Systems, 42(1), 23-38. Karlsson, Linda. (2007) Advertising Theories and Models: how well can these be transferred from text into reality? (Dissertation, University of Halmstad, Sweden) Retrieved 15 February 2009 from http://dspace.hh.se/dspace/handle/2082/1206. Koufaris, Marios (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13(2), 205-223. Krishnamurthy, Sandeep (2000). Deciphering the Internet Advertising Puzzle. Marketing Management, 9(3), 35-39. Krishnamurthy, Sandeep (2002). Spam Revisited. Quarterly Journal of Electronic Commerce, 1 (4), 305-321. Liu, Yuping, and Shrum, L.J. (2002). What is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness. Journal of Marketing, 31, 53-64. Lohse, Gerald L., Bellman, Steven, and Johnson, Eric J. (2000). Consumer buying behavior on the Internet: findings from panel data. Journal of Interactive Marketing, 14, 15-29. Macnamara, J. (2006) Media Content Analysis: Uses, Benefits, and Best Practice Methodology. Research Paper, CARMA Asia-Pacific/Media Monitors, Ltd. Retrieved 9 February 2009 from http://mediamonitors.com.au. Manchanda, Puneet, Dubé, Jean-Pierre, Khim Yong Goh, and Chintagunta, P. K. (2003) Banner Advertising as a Customer Retention Tool in Customer Relationship Management. Retrieved 11 February 2009 from SSRN: http://ssrn.com/abstract=468120. Manchanda, Puneet, Dubé, Jean-Pierre, Khim Yong Goh, and Chintagunta, P. K. (2006) The Effect of Banner Advertising on Internet Purchasing. Journal of Marketing Research, 43(1), 98-108. Mazumdar, Sitanath, and Bhattacharyya, P. R. (2007) An Introspection into the Advertising Theories of FMCG Products: A Case Study of the Pen Industry. The Icfai Journal of Marketing Management, 6(3): 63-75. McGeveran, William (2009). Disclosure, Endorsement, and Identity in Social Marketing. University of Illinois Law Review, 2009 (forthcoming); Minnesota Legal Studies Research Paper No. 09-04, 28 January 2009. [Internet] Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1334406. Pavlou, Paul A., and Stewart, David W. (2000). Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda. Journal of Interactive Advertising, 1(1) [Internet]. Retrieved 14 February 2009 from http://www.jiad.org/article6. Peterson, Robert A., Balasubramanian, Sridhar, and Bronnenberg, Bart J. (1997). Exploring the Implications of the Internet for Consumer Marketing. Journal of the Academy of Marketing Science, 25(4), 329-346. Porter, Michael E. (2003) Strategy and the Internet. Harvard Business Review On-Point, 2003. [Internet] Retrieved 10 February 2009 from http://www.mi-dori.com/ppt/porter.pdf. Rodgers, Shelly, and Thorson, Esther (2000). The Interactive Advertising Model: How Users Perceive and Process Online Ads. Journal of Interactive Advertising, 1(1) [Internet]. Retrieved 10 February 2009 from http://jiad.org/article5. Rutz, Oliver J., and Bucklin, Randolph E. (2007) A Model of Individual Keyword Performance in Paid Search Advertising. Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1024765. StatSoft, Inc. (2008) Data Mining Techniques. Retrieved 17 February 2009 from http://www.statsoft.com/textbook/stdatmin.html#eda. Tåg, Joacim (2007). Paying to Remove Advertisements. HECER Discussion Paper No. 162, May 2007. [Internet] Retrieved 11 February 2009 from SSRN: http://ssrn.com/abstract=1084382. Trusov, Michael, Bucklin, Randolph E., and Pauwels, Koen H. (2008). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Robert H. Smith School Research Paper No. RHS 06-060, 24 April 2008. Retrieved 10 February 2009 from SSRN: http://ssrn.com/abstract=1129351. Weiyin Hong, Thong, James Y. L., and Kar Yan Tam (2004). Does Animation Attract Online Users’ Attention? The Effects of Flash on Information Search Performance and Perceptions. Information Systems Research, 15(1), 60-86. Wilbur, Kenneth C., and Yi Zhu (2008) Click Fraud. Marketing Science, 24 October 2008. [Internet] Retrieved 11 February 2009 from http://mktsci.journal.informs.org/cgi/content/abstract/mksc.1080.0397v1. Zhang, Ping (2000). The Effects of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks? Journal of the Association for Information Systems, 1(1), 1-28. Zaichkowsky, Judith L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341-352. Zarsky, Tal (2006) Online Privacy, Tailoring, and Persuasion. In: K. Strandburg and D. Stan Raicu (Eds.), Privacy and Technologies of Identity - A Cross-disciplinary Conversation (209-224). Chicago: Springer. Zwick, Detlev, and Dholakia, Nikhilesh (2006). The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer-Object Theory in Consumer Research. Consumption, Markets and Culture, 9(1): 17-43. Retrieved 14 February 2009 from SSRN: http://ssrn.com/abstract=917594. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Assessing the Effectiveness of Targeted Advertising among Internet Research Proposal Example | Topics and Well Written Essays - 2500 words, n.d.)
Assessing the Effectiveness of Targeted Advertising among Internet Research Proposal Example | Topics and Well Written Essays - 2500 words. https://studentshare.org/marketing/2037545-research-proposal-for-msc-strategic-management
(Assessing the Effectiveness of Targeted Advertising Among Internet Research Proposal Example | Topics and Well Written Essays - 2500 Words)
Assessing the Effectiveness of Targeted Advertising Among Internet Research Proposal Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/2037545-research-proposal-for-msc-strategic-management.
“Assessing the Effectiveness of Targeted Advertising Among Internet Research Proposal Example | Topics and Well Written Essays - 2500 Words”. https://studentshare.org/marketing/2037545-research-proposal-for-msc-strategic-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users

Evaluating the Perceptions of Consumers on Consumer Generated Media

Consumers can hold conversations on forums and social network sites, videos on video sites, posts, and comments on blogs.... It also refers to online word of mouth, consumer to consumer e-mail, postings on public internet discussion/forums, consumer rating web sites blogs (weblogs), moblogs (sites where users post digital images, photos, and movies), social networking websites and individual web sites (Nazzaro & Blackshaw 2004).... To be effective in the use of CGM the companies should develop multiple filters which unsure those certain types of content never appear to users of the sites....
13 Pages (3250 words) Essay

Business Web Innovation

Facebook is a social network that allows a company to offer photos, videos, and descriptions of its services and products.... Given the strategic significance of the small to medium-sized enterprises sector to job creation and growth and the huge base of present internet users and potential users, the success of small to medium-sized businesses attaining business leverage from social media is vital to the future of worldwide economies.... Facebook videos can display when and how to utilize a product and may also involve testimonials of other followers who comment on product pages for other users to see (Kerpen, 2011)....
10 Pages (2500 words) Case Study

Challenges of Tourist Playing Card Business

For the first year, the business will not involve in any form of business network other than Coolangatta vicinity and hence all the marketing will be channelled to Coolangatta and Gold Coast at large (Grayline, 2012).... The capability of Tourist playing card business to achieve its goals and lead the tourism promotion industry depends on the proficiency and social integrity of the management team.... Nonetheless, this doesn't preclude the fact that announcements, media advertisements as well as the future planned website are not equally valuable in reaching new clients and will be employed as below: Advertising Tourist playing card business will utilize the internet, radio, and television as the medium of advertisement....
14 Pages (3500 words)

The Companys Vision for Future

Therefore, more people are willing to communicate mainly using the internet thus increasing demand for hardware and software devices.... … The paper "The Company's Vision for Future" is a wonderful example of a Marketing Case Study.... There are two major market opportunities underlying at the company's disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability....
11 Pages (2750 words) Case Study

Analysis of Nike and Reebok Companies

… The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study.... nbsp;This report deals with two companies, Nike and Reebok.... They are concerned with the production and distribution of various products.... However, emphasis on the Nike Jackets and the Reebok shoes is considered....
10 Pages (2500 words) Case Study

Sun's Florist - Company's SWOT Analysis, E-Marketing Planning Strategy, and Objective

The use of social media has increased among all age groups worldwide.... Research has shown that most people nowadays use social media to get information about trending business activities, products, and services.... social media that are popularly known are Twitter, Facebook, Instagram, Google Plus, etc.... It has been postulated that 75% of customers access information about flowers through the social media mentioned above....
11 Pages (2750 words)

Chocoholic: Helping a National Business with Its Systems

… The paper "Chocoholic: Helping a National Business with Its Systems" is a perfect example of a business case study.... Business expansion is required to consider the systems essential in supporting operations and productions.... The business systems contribute to performance and productivity improvement to achieve the firm objective....
22 Pages (5500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us