StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behaviour - Essay Example

Cite this document
Summary
It is an international non-profit charitable group based in Norfolk, Virginia. The organisation is founded in the year 1980 to promote and defend the rights of…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Consumer Behaviour
Read Text Preview

Extract of sample "Consumer Behaviour"

Download file to see previous pages

s the organisation has further divided them into categories: companion animals, vegetarianism, animals used for clothing, animal testing, and animals used for entertainment. Their print ads is composed of famous Hollywood stars that are vocal and committed members of the organisation such as Alicia Silverstone, Pamela Anderson, Eva Mendez, Sophie Monk and many others. The print ad used is for the vegetarianism category by Cloris Leachman wearing a gown of violet and green cabbage (www.peta.org 2009).

The vegetarianism category is chosen based on several empirical studies included in the essay that was able to establish that health issues and environmental concerns affect consumer behaviour and are important factors for British consumers. A study determined the factors that affect the behaviour of vegetarians by conducting an online survey to respondents located in the United Sates, Canada and United Kingdom. The results showed that majority of the respondents are committed to environmental issues, while some for dietary and health reasons.

There are also a few who intends to lose weight (Fox and Ward 2008). Studies showed that consumers have low consumption of meat, even those produced in a responsible way. By conducting the study they were able to determine the relationship between consumer behaviour and personal values. The study specifically determined that consumers who eat or consume less meat or none at all demonstrated values such as: controlled, not risk takers, reflective, and value a good conscience. The study found out that values affects and influences consumer behaviour although the universality of the result is still weak and questionable.

Lastly, the study determined that consumers who value taste the most are less concerned with security and safety and they have an open mind on their food options (de Boer, Hoogland, and Boersema 2007). A study also evaluated the effect or appeal of nutritional values added in food products on consumer behaviour.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 3”, n.d.)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 3. Retrieved from https://studentshare.org/miscellaneous/1560857-consumer-behaviour
(Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 3)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 3. https://studentshare.org/miscellaneous/1560857-consumer-behaviour.
“Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 3”, n.d. https://studentshare.org/miscellaneous/1560857-consumer-behaviour.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Behaviour

Consumer Behaviour and Research

This essay discusses several questions, that are aimed to analyze the consumer behavior in the modern business field.... This is a progressive development from the earlier utility and Herbert Simon's satisficing life theories, which based the consumer behavior solely on the needs of the individual, ignoring all the intervening factors that could alter the purchase decision (Loudon, 1988 p 48).... This advanced the development of the consumer behavior theories further, from a mere focus on the needs and satisfaction process, to the actual involvement of the buyer, in information evaluation and arriving at informed decisions (Massy, Montgomery, & Morrison 1970 p16)....
6 Pages (1500 words) Essay

The Most Effective Way to Understand Contemporary Culture

The Most Effective Way to Understand Contemporary Culture is to Analyze the Trends of Its Youth Name Institution The Most Effective Way to Understand Contemporary Culture is to Analyze the Trends of Its Youth Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society....
4 Pages (1000 words) Essay

Subtle Signals of Inconspicuous Consumption

Similarly, other transitions or rites of passage points in the life cycle of the consumer could be viewed as identity projects.... With the transition or with a new role to play, the consumer take on a new image which is necessarily consistent with the new identity he/she assumes....
11 Pages (2750 words) Essay

International Consumer Behavior Analysis

consumer behavior, as used in many business areas, describes the study that is carried out about organisations, groups, as well as individuals on how they acquire, dispose of their goods and services.... In addition, consumer behavior tries to comprehend the specific… It is important to understand that consumer behavior relies on the particular buying habits that are characteristic of the consumers themselves (Saito 34).... In general, smartphones have features that have many similarities with computers and those of other consumer devices that are common in the business and social world, for instance PDA (personal digital assistants), digital cameras as well as navigation units with the GPS technology....
5 Pages (1250 words) Assignment

Qantas Airlines Customer Behavior

It employs the PEST model to analyze the political, economic, social-cultural and technological factors that may impact the establishment and development of business in… Further, it explains how these factors that may affect business generally and how it may specifically influence business operation in Qantas....
7 Pages (1750 words) Assignment

The Observation of Consumer Behaviour

The paper "The Observation of Consumer Behaviour " highlights that consumer behaviours have at all times been intended to send messages out to prospective mates.... This necessitates for a more thorough observation of Consumer Behaviour, a great deal of which will be shown in the observations that will be discussed in this paper.... Most of the observations of Consumer Behaviour that will be discussed in this paper are aimed to show the consumer perspective on marketing limitations....
8 Pages (2000 words) Coursework

Groups Influence on Consumer Behaviour

This paper "Groups' Influence on Consumer Behaviour" discusses individuals that do not live in isolation.... In specific reference to India, cultural factors are thought to wield much effect on Consumer Behaviour.... It equally affects the behaviour of individuals.... It is on this basis that culture is presumed to play a significant role in addressing the consumption behaviour of individuals.... Culture passes as the most fundamental factor that determines what a consumer requires....
8 Pages (2000 words) Essay

New Media and Consumer Behaviour

The coursework "New Media and Consumer Behaviour" describes the main aspects of consumer behavior.... This paper outlines the dynamics of social media and consumer psychology, why marketers use social media, the psychology of affiliation, and group membership.... hellip; consumer behavior patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organizations that provide products and services....
7 Pages (1750 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us