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The Fashion Industry and the Role of the Media in Shapin - Dissertation Example

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The study analyzes The Changing Perception of a Woman’s Physical Image Post World War 1. From the start of the industrial age, women have been a part of advertising and modern fashion industry. There are many ways that woman's physical image get stereotyped…
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The Fashion Industry and the Role of the Media in Shapin
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The study "The Fashion Industry and the Role of the Media in Shapin" concerns the fashion and media and analyzes the Changing Perception of a Woman’s Physical Image. After World War I, with the popularity of fashion magazines, print media, television and the internet, the popular media has presented the perceived ‘ideal’ image of a woman. This mostly unrealistic perception, being pushed on to the people, has had a negative effect on the women’s own perception of their physical image often putting health on a lower priority or even contradicting healthy routines in favor of attaining such physical attire.

The complicated perceptions of one’s own physical image make one concerned about this aspect. Research on this self perception has found discontent among women showing their body dissatisfaction and at a higher rate than males. Such false projections, which have nothing to do with a real drive to get a better appearance, put individuals at a risk of disturbance and discontent. The idealized thinness and prejudiced height, hair and weight projected by the media as being ‘attractive’ influences the masses and makes women match those descriptions which is not only destruction of originality but also dangerous for health the way it gets commercialized, rather littered, and then picked by the adolescents.

The wrong message of ‘standards for acceptability’ that the models from fashion industry and the media send do not actually define the beauty; in fact, the repeated pushing of such image on the women.. ? that the models from fashion industry and the media send do not actually define the beauty (Dittmar & Howard, 2004; Thompson & Stice, 2001); in fact, the repeated pushing of such image on the women population puts a conflict between the actual standards and the depicted standard making a woman choose to be unhealthy in order to achieve that standard (Dittmar & Howard, 2004, p. 478). This has been found in previous research to have direct proportion to the time of exposure to such commercial propaganda (Schooler et al. 2004). Many times, the sole purpose of such depictions and portrayal is to create an artificial need of the products, which are not actually needed, and then to sell them to that audience. 2.0 Purpose of research The purpose of this research is to evaluate the change in perception of a woman’s physical image in the eyes of the population in general and in the eyes of woman herself.

Researching on why and how these perceptions have changed over this period of time, which can safely be regarded as an era of contemporary change in this respect, can provide us with useful results that actually provide some insight on how the fashion and show business industry has driven this. Addressing everlasting concern over weight and appearance in a non issue approach can help minimize the prejudice on being slimmer from as young as 6 years old (Striegel-Moore & Franko, 2002). The dissatisfaction, which is one of the major issues in a woman’s teenage due to perception of one’s own physical image (Schwitzer, Bergholz, Dore, & Salimi, 1998; Stice & Whitenton, 2002), is a topic that needs special attention to guard young girls from further worsening their health situation in fear of weight gain (Striegel-Moore & Franko, 2002; Field et al., 1999). What you think of

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