StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Mauritius - Essay Example

Cite this document
Summary
With the recent developments in the communication technology and the modes of transportation, tourism industry is poised to experience an exponential growth in this millennium. It goes…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Marketing Mauritius
Read Text Preview

Extract of sample "Marketing Mauritius"

Download file to see previous pages

al visitor arrivals throughout the world stood at 860 million, which stands to be more, then the total population of Europe and the US taken together. The businessmen, governments, financial experts and economists do testify to the immense potential of the tourism industry in uplifting the quality of life in the developing nations. It is a hassle free way of transporting the resources and foreign exchange from the developed world to the developing world. Mauritius is a volcanic island surrounded by coral reefs that lies in the Indian Ocean, about 800 Km to the east of Madagascar.

Various favourable factors like the usage of English and French as the local languages, a stable democratic political system, an impressively high rate of literacy and an abundance of the natural beauty make Mauritius an ideal tourist destination. This dissertation delves into the international, commercial and economic dimensions of the tourism in Mauritius so as to have an insight into the advantages that Mauritius commands as a preferred tourist destination and to suggest positive strategies for marketing Mauritius amongst the international tourist community.

Though tourism as an industry has distinct psychological, international, political and economic dimensions, it will be pragmatic to analyse the case of Mauritius as a tourist destination from an economic vantage. This approach becomes more expedient, considering the ongoing economic meltdown and the difficulties being faced by the developing nations like Mauritius in marketing themselves as tourist destinations. Thus the role of tourism in the Mauritius’ economy needs to be looked in, in a broader perspective.

Hence, it will be utterly imperative to correlate the relevance and significance of tourism in Mauritius with the conclusions of The Manila Deceleration on World Tourism, finalized at the World Tourism Conference held at Manila in September 1980, which witnessed the participation of the delegates of more then 107

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Mauritius Essay Example | Topics and Well Written Essays - 8000 words”, n.d.)
Marketing Mauritius Essay Example | Topics and Well Written Essays - 8000 words. Retrieved from https://studentshare.org/miscellaneous/1553634-marketing-mauritius
(Marketing Mauritius Essay Example | Topics and Well Written Essays - 8000 Words)
Marketing Mauritius Essay Example | Topics and Well Written Essays - 8000 Words. https://studentshare.org/miscellaneous/1553634-marketing-mauritius.
“Marketing Mauritius Essay Example | Topics and Well Written Essays - 8000 Words”, n.d. https://studentshare.org/miscellaneous/1553634-marketing-mauritius.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Mauritius

The Managerial Escalator Concept

The paper presents the extent to which the managerial escalator concept fits into real-life organizations.... Specifically, the report will examine the principles behind the managerial escalator and the point of view that the authors want to put across in regards to the issue of management.... hellip; The concept of the managerial escalator is evident in many organizations where specialist employees such as engineers are eventually given managerial responsibilities....
8 Pages (2000 words) Term Paper

Tourism Industry in Mauritius

Introduction: mauritius has managed to move from a third world country, to a second world country because of its diversified tourism sector.... On this basis therefore, the government of mauritius made a decision to expand the tourism sector in the country.... The tourism industry in mauritius is under the supervision of the Ministry of Leisure and Tourism.... The country has a Tourism Promotion Authority whose main responsibility is to organize and conduct some advertising campaigns for the purposes of promoting tourism in mauritius, both in the global atmosphere, and locally within the state (Haring, 2007)....
8 Pages (2000 words) Assignment

Summary of Mauritian Tourist Industry

Name: Course: Instructor: Date: Summary of Mauritian Tourist Industry The Ministry of Tourism and Leisure, and the mauritius Tourism Promotion Authority supervise the Mauritian tourism industry.... Various natural attractions form the pride of mauritius tourist business.... 209 mauritius has taken approximately 30 years to develop from a low-income country to a medium income country.... Statistics from the International Travel and Tourism organization (2012) indicate that mauritius received 18,000 visitors in the year 1970....
8 Pages (2000 words) Assignment

Managers Perception on Dividend in Mauritius

The author of the present assignment "Managers Perception on Dividend in mauritius" states that in choosing an appropriate methodological approach one has to be able to determine the nature of the data to be collected, the methods which are available to analyze that data along with research.... The investigation into the perception of the managers in mauritius with regards to dividends is no different than any other body of research utilizing human subjects....
11 Pages (2750 words) Assignment

Tourism/marketing

Investing in happiness, an exc Property mauritius, luxury property, viewed 01 May 2009 ... marketing strategies are tools used by companies to attract customers to buy products and services.... Strategies in meeting consumer demands of Club Med marketing strategies are tools used by companies to attract s to buy products and services.... It responds to the expected increase of tourism thru its marketing strategies in holiday packages in Club Med villages and realty business of luxury villas....
2 Pages (500 words) Essay

Effectiveness of Management Accounting Systems

mauritius located in Africa.... The design methodology used by the authors to conduct this paper was concentrated on the survey method of interviewing the production and marketing managers of manufacturing companies.... The author analyzes the research paper titled “The Effectiveness of Management Accounting Systems: Evidence from Functional Managers in a Developing Country”....
22 Pages (5500 words) Assignment

Foreign Market Service Strategies Based on the Premier Inn Hotel in Mauritius

The Greenfield investment is preferable if there are no competitors in mauritius and it is a high-risk strategy.... The hotel should acquire an already established enterprise in mauritius, by doing so it can quickly build its presence in a foreign target market.... The hotel should make acquisitions as a tool to pre-empt competitors since in mauritius there are many investors in the hotel industry.... Practically when the hotel purchases another hotel in mauritius, it buys a number of assets that generate a known profit stream and revenue....
10 Pages (2500 words) Case Study

Reward Management at Taj Hotels

The paper "Reward Management at Taj Hotels" describes that Taj Group has no doubt innovated in its human resource adaptations and aligning its business objectives with that of people objectives.... It thrusts on people-oriented culture rather than work or profit-oriented one.... hellip; Nortel took the way of developing its existing talent as contrasted to recruiting extra personnel and adding on to the organizational costs....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us